Why Hyundai’s “Genesis” Brand Has the Potential to Compete with European Luxury Cars

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#Genesis may be the newest luxury brand in the US but during its short time on the market, #Hyundai has proven that they know what it takes to create a brand that has what it takes to compete with the best from Europe. With cars like the #G70, #G80, #G90, and upcoming #GV80 SUV, the Genesis brand offers cars with an enticing mix of luxury, comfort, quality, and performance. Just like in the Japanese luxury brands in the early 90’s, a lack of dealers have slowed down the rollout of these new models but if Hyundai can get their act together, Genesis has the potential to reset your expectations of a luxury brand.