The Rise & Fall of Fiat Sales In America

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#Fiat came back to America nearly a decade ago and made some pretty waves when they did. Peaking at nearly 50,000 total sales of just one model, the #Fiat500 is a pretty amazing achievement for a company that makes a very small car. Unfortunately, like many fads, that did not last and in 2019, Fiat sold only 9,200 units, dropping over 80% versus their peak in 2014. If Fiat wants to make a comeback in the US, they’re going to need to completely reinvent themselves and shed their poor reputation for reliability and add a heavy dosage of tech to their cars.#FiatUSA #FiatSales #FixItAgainTony