When the crew from Petersen’s 4-Wheel & Off-Road buy low buck 4×4’s and pit them against each other in the Arizona desert, it can only be one thing… Cheap Truck Challenge! On this episode of Dirt Every Day, watch as Rick Pewe and his 1989 Jeep Cherokee, Harry Wagner and his 1978 Ford F-150, and host Fred Williams and his 1993 Toyota Landcruiser battle the budget ($4000 total bought and built) and each other to see who’s beater 4-wheeler can survive rock crawling, hill climbing and the mud bog obstacle course. Will their low dollar dream machines make it home, or are they a few cents short? Will their freakishly wild hair-do’s help them get down the trail, or just make them look like some ridiculous ’80’s garage band? Will you tune in again, or have these knuckleheads pushed their luck for viewer delight?... Read More | Share it now!

On this episode of Wide Open Throttle, Ford Truck’s Marketing Manager Doug Scott sits down with Ed Loh, Jonny Lieberman, Allyson Harwood, and John Cappa to discuss the show-stopping Ford Atlas Concept and its controversial debut at the 2013 Detroit Auto Show. The crew also compare the fuel efficiency of Ford’s popular EcoBoost V-6 to the updated V-8 offered in the 2014 Chevy Silverado and GMC Sierra and the new Ram1500 diesel. Scott also addresses Ford’s take on the small truck segment, and their response to Toyota’s complaints regarding the SAE Towing standard.... Read More | Share it now!