Step inside the pitch meeting that led to the Avengers Endgame Re-Release!
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Avengers Endgame had one of the best theatrical runs in the history of cinema. But not quite… THE best. In a pretty transparent attempt to dethrone James Cameron’s Avatar as the highest grossing movie of all time, Marvel decided to re-release Endgame in theatres with a little bonus content to try and entice people to see it again. But is an intro from the director enough to get people to come out? What about a deleted Hulk scene? Did they include a Stan Lee tribute just to try and tug us by the heartstrings all the way to the movies? Do they really think people will pay for a movie ticket just to see a few minutes from Spider-Man: Far From Home which is set for release a week after the Endgame re-release?
To answer all these questions and more, step inside the pitch meeting that led to the Avengers Endgame Re-release! It’s super easy, barely an inconvenience!
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